From its rustic beginnings in Milwaukee, Harley-Davidson has become a global icon. The brand's gritty image has resonated with generations of riders, inspiring a sense of freedom and adventure. But in recent years, Harley-Davidson has been strategically transforming its brand identity to resonate with emerging audiences. The company has been inves

From its modest beginnings in Milwaukee, Harley-Davidson has become a global icon. The brand's rebellious image has resonated with generations of riders, inspiring a sense of freedom and adventure. But in recent years, Harley-Davidson has been purposefully adapting its brand identity to appeal with new audiences. The company has been investing in

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